会展英语

　　本书的编排本着以下五项原则：
1.针对性突出的原则
全书各单元都与会展所涉及的学科相对应。课文、阅读文章、对话以及练习的设计紧紧围绕课文主题思想，将会展的一般理论与实践有机地结合起来。
2.实践性突出的原则
为突出专业英语的实践教学要求，设计了有针对性的读、写、说、译等练习项目，以提高读者的会展英语技能；同时设置了相应的课堂讨论，以培养学生解决具体问题的实际能力。
3.真实性突出的原则
全书选材于国内外最新的相关著作和文献，内容新颖、语言地道、切合实际。编者参考了大量的书籍、报纸杂志、互联网、会展通知、宣传材料等，所采用的资料内容翔实，具有很强的实用性和时效性。
4.知识性全面的原则
重点介绍展览和会议过程的管理、策划、组织和协调等最基本、最具体的实务。侧重于会展业对社会文化和政治经济的影响、会展营销、会展管理、会展各活动的协调管理及其评估等诸多方面，密切结合当前国内外大型会展活动，脉络清晰，要点鲜明，内容全面。
5.实用性突出的原则
在内容编排上，考虑到课程的衔接和学生将来就业的需要，以展览为重点，兼顾会议，并以此将教材分为两部分：展览英语和会议英语。此外，书中提供了大量的专业词汇，极大地方便了读者。
全书共14个单元，分别由1篇对话（Dialogue）、2篇课文（TEXT A和TEXT B）和1篇补充阅读（LINK）组成。TEXT A作为精讲部分，后附课文要点（Notes to the Text）、课堂讨论（In-class Discussion）和训练（Exercises），其中Exercises包括课文理解（Answer the Following Questions Based on the Text）、写作（Writing）和翻译（Translation）等项目，为了方便阅读，课文中相应段落专设旁白提示单词与词组，并对课文要点语句加了下划线。TEXT B后设有判断（True or False Questions）和翻译（Translation）两项训练。LINK是本书的亮点之一，为学习者打开了一扇扩展专业和语言视野的窗口。

　　UNIT 1 Cashing in on Exhibitions 充分利用展览会 1
DIALOGUE Attending an Exhibition 1
TEXT A What Is an Exhibition for? 2
Notes to the Text 4
In-class Discussion 5
Exercises 6
TEXT B Taking Advantage of the Exhibit Marketing 7
Exercises 10
LINK An Overview of the Exhibition Industry 12
UNIT 2 Going for the Right Site 确定场址 15
DIALOGUE Asking about the Stand 15
TEXT A Going for the Right Place for Exhibition 16
Notes to the Text 18
In-class Discussion 19
Exercises 20
TEXT B Exhibit Strategies and Its Manager 21
Exercises 25
LINK Size and Site Do Matter 26
UNIT 3 Establishing a Budget 制订预算 29
DIALOGUE Discussing the Budget for Exhibition 29
TEXT A Budget, the First Priority 30
Notes to the Text 33
In-class Discussion 35
Exercises 36
TEXT B A Good Exhibition Budget Does Pay off 37
Exercises 40
LINK Budget, a Means of Regulating the Operation of an Exhibition 41
UNIT 4 Managing and Training Your Staff 工作人员的管理与培训 44
DIALOGUE Talking about Holding an Exhibition 44
TEXT A Staff Selection and Training 45
Notes to the Text 48
In-class Discussion 49
Exercises 50
TEXT B Managing Your Stand Team 51
Exercises 54
LINK Staff Selection and Development 55
UNIT 5 Preparing Your Stand装修和布置展台 59
DIALOGUE Talking about the Shell Scheme Stand 59
TEXT A Stand Construction and Decoration 60
Notes to the Text 63
In-class Discussion 65
Exercises 65
TEXT B Opex Exhibition Services 66
Exercises 69
LINK Getting Your Stand Built 70
UNIT 6 Communicating Effectively 有效沟通 75
DIALOGUE Making Use of Giveaways 75
TEXT A Making Your Stand a Complete Success 76
Notes to the Text 79
In-class Discussion 81
Exercises 82
TEXT B Selling by Asking Questions 83
Exercises 86
LINK Public Relations 87
UNIT 7 Contract Management 合同的签订与管理 91
DIALOGUE Talking about Stand Design 91
TEXT A How to Select Contractors 92
Notes to the Text 94
In-class Discussion 96
Exercises 96
TEXT B The Exhibition Space Application Contract 97
Exercises 100
LINK The Contract Management Process 101
UNIT 8 Measuring Exhibition Success 衡量展览成功的标准 104
DIALOGUE Talking about the Post-show 104
TEXT A Post-show Follow-up 105
Notes to the Text 107
In-class Discussion 108
Exercises 109
TEXT B Reap the Rewards 110
Exercises 112
LINK Measuring the Results 113
UNIT 9 Meeting and Convention Venues 会址选择 117
DIALOGUE Deciding on a Venue 117
TEXT A Selecting Conference and Convention Venues 118
Notes to the Text 121
In-class Discussion 122
Exercises 122
TEXT B Tips for Evaluating Your Meeting Venue Options 124
Exercises 127
LINK Choosing a Venue or an Event Site 128
UNIT 10 Preparing a Productive Meeting 会议成功要诀 132
DIALOGUE Planning the Meeting Agenda 132
TEXT A Meeting Planners and Convention Planners 133
Notes to the Text 136
In-class Discussion 138
Exercises 138
TEXT B The Agenda—Key to a Meeting 139
Exercises 142
LINK The Preparation of a Meeting 143
UNIT 11 Logistics in Great Events 大型活动后勤 147
DIALOGUE Talking about Organizer''s Service 147
TEXT A Conference Logistics 148
Notes to the Text 151
In-class Discussion 152
Exercises 152
TEXT B Post-conference Tour in Beijing 153
Exercises 157
LINK Logistics and Catering Management 158
UNIT 12 Organization of Great Events 大型活动的组织 162
DIALOGUE Talking about the Show Plan 162
TEXT A Preparing the Ground 163
Notes to the Text 165
In-class Discussion 166
Exercises 167
TEXT B Leadership Traits and Styles 168
Exercises 172
LINK Organizational Structures of an Event 173
UNIT 13 Risk Management 风险管理 176
DIALOGUE Talking about Risk Preventions 176
TEXT A Risk Management 177
Notes to the Text 180
In-class Discussion 183
Exercises 183
TEXT B The Effective Ways to Deal with Risks 184
Exercises 187
LINK Risk and Disaster Preventions 188
UNIT 14 Evaluating a Meeting 会议绩效评估 193
DIALOGUE Evaluating with the Questionnaire 193
TEXT A An Overview of Meeting Evaluation 194
Notes to the Text 197
In-class Discussion 198
Exercises 198
TEXT B Paving the Way for the Future by Evaluation 199
Exercises 203
LINK Ingredients of a Successful Meeting Evaluation 204
Appendix Global Meetings & Exhibitions 世界会展举例 208
References 参考文献 210