内容简介
适用范围：大专院校财经管理类各专业
本书印行十余次，十余万册，此次修订，重点是加大了注释中的内容，增加了原书中所没有的常用商业英语的词汇辨析及一词多译，以提高学生的应用能力；针对工作实际应用，作者收集了各种贸易方式的合同，如买卖合同、代理合同、合资企业合同、合作企业合同及技术转达证和设备材料进口合同，并对合同进行了详细的注释，列举了许多合同用词及用法。此次修订最大的特点是对各章中的每封样信做了精确翻译，以期让读者掌握商业英语书信中专业术语的准确表达法和中英文标准商业书信的对照写法；并对全部练习作出了参考性答案，在编写习题答案时，作者特别注意引导读者活学活用，所以有些答案是多个的，这样便于读者通过学习掌握多种用法。
章节目录
Business Letter-Writing Essential Qualities
Chapter One Business Letters
Section One The Structure and Layout of a Business Letter
Section Two Superscription
Section Three Dissimilarities in Letter Writig Supplyment
Exercises
Chapter Two Establishing Business Relations
Specimen Letters
Supplyment
Exercises
Chapter Three Enquiries
Specimen Letters
Supplyment
Exercises
Chapter Four Offers
Specimen Letters
Supplyment
Exercises
Chapter Five Counter-Offers
Specimen Letters
Supplyment
Exercises
Chapter Six Conclusion of Business
Specimen Letters
(1) Sales Contract
(2) Sales Confiremation
(3) Purchase Confirmation
(4) Contract for Purchase
Supplyment
Exercises
Chapter Seven Terms of Payment
Specimen Letters
Supplyment
Exercises
Chapter Eight Establishment of L/C and Amendment
Specimen Letters
Supplyment
Exercises
Chapter Nine Packing, Shipping Marks and Shipment
Specimen Letters
Supplyment
Exercises
Chapter Ten Insurance
Specimen Letters
Supplyment
Exercises
Chapter Eleven Agency
Specimen Letters
Supplyment
Exercises
Chapter Twelve Complaints and Claims
Specimen Letters
Supplyment
Exercises
Chapter Thirteen Invitation for Bids and Bid
Section One Invitation for Bids
Supplyment
Exercises
Chapter Fourteen Agreements and Contracts
Section One Consignment Agreement
Section Two Agreement on Compensation Trade
Section Three Contract for Assembling
Section Four Contract for Employment
Section Five A Joint Venture Contract
Section Six Cooperation Oll Venture Agreement
Section Seven Contract for Technology Transfer and Importation of Equipment and Materials
Supplyment
Exercises
Chapter Fifteen Business Telegrams
Introduction
The Structure of a Telegram
How to Draft of Translate the English Plain Language Telegrams
Rules for Simplifying Telegram Messages
Example
| 会员指南
