内容简介
章节目录
Chapter 1 Foundations of Strategic Marketing Management
Chapter 2 Financial Aspects of Marketing Management
Chapter 3 Marketing Decisions Making and Case Analysis
Chapter 4 Opportunity Analysis, Market Segmentation and Market Targeting
Chapter 5 Product and Service Strategy and Brand Management
Chapter 6 Integrated Marketing Communication Strategy and Management
Chapter 7 Marketing Channel Strategy and Management
Chapter 8 Pricing Strategy and Management
Chapter 9 Marketing Strategy Reformulation: The Control Process
Chapter 10 Comprehensive Marketing Programs
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