会展英语

　　根据中国会展业的发展现状和趋势以及会展业对人才的需求现状和趋势，我们编写了这本《会展英语》。本教材的特点是：
1．脉络清晰，职业指向性明确。本教材的编写，从情景对话入手，培养学生的英语听说实际应用能力。按会展行业工作流程的顺序来设计编排内容，涵盖了会展业服务和管理的主要内容。避免过于强调阅读、词汇、语法和翻译的学习，而是将职业技能的训练贯穿于英语学习中，使学习者感到明确的职业指向性。
2．专业性和实用性强。在每个单元的导入部分，引入会展业相关服务和管理的关键工作术语和要领；在案例对话学习中，设置具体的会话情景，并在内容上融入对相关工作经验的交流和总结，使教学与会展工作实践对接，通过对话内容，帮助学生掌握英语会话技巧，并学习相关会展工作经验和技能；课文的选择是以特殊英语（ESP）为原则，将学生即将从事的专业与语言学习相结合，通过使用英语来掌握会展专业的基本技能，特别注重选材的专业性、实用性和新颖性。
3．使用对象广泛。本教材不仅可以作为中高等职业院校会展专业学生的教材，还可以作为有志从事会展工作的专业人士、管理人员、翻译人员的参考资料。
本教材由四个单元组成，包括展前、展中、展后和会议。每个单元又由若干课构成，每课都有中文导读、英文导入、情景对话、实用句型、课文、注释、练习以及更多阅读等部分。练习包括回答问题、角色扮演、阅读理解和翻译等。
本教材还附有练习参考答案、重要国际展览行业组织、会展词汇与术语等，便于读者自学和参考。

　　前言
Unit 1 Preparation for Exhibition（展前）
Lesson One Brief Introduction to Conventions and Exhibitions
Section One: Lead in
Section Two: Speak and Act
Section Three: Intensive Reading
Section Four: Read More
Lesson Two Planning the Exhibition
Section One: Lead in
Section Two: Speak and Act
Section Three: Intensive Reading
Section Four: Read More
Lesson Three Exhibition Marketing
Section One: Lead in
Section Two: Speak and Act
Section Three: Intensive Reading
Section Four: Read More
Lesson Four Invitation
Section One: Lead in
Section Two: Speak and Act
Section Three: Intensive Reading
Section Four: Read More
Unit 2 At the Exhibition （展中）
Lesson One Receiving Clients
Section One: Lead in
Section Two: Speak and Act
Section Three: Intensive Reading
Section Four: Read More
Lesson Two Sales Presentation
Section One: Lead in
Section Two: Speak and Act
Section Three: Intensive Reading
Section Four: Read More
Lesson Three Business Negotiation
Section One: Lead in
Section Two: Speak and Act
Section Three: Intensive Reading
Section Four: Read More
Lesson Four Signing a Contract
Section one: Lead in
Section Two: Speak and Act
Section Three: Intensive Reading
Section 4: Read More
Lesson Five Organizing Activities
Section One: Lead in
Section Two: Speak and Act
Section Three: Intensive Reading
Section Four: Read More
Unit 3 Exhibition Follow-Up （展后）
Lesson One Follow-up Businesses
Section One: Lead in
Section Two: Speak and Act
Section Three: Intensive Reading
Section Four: Read More
Lesson Two Exhibition Results Analysis
Section One: Lead in
Section Two: Speak and Act
Section Three: Intensive Reading
Section Four: Read More
Unit 4 Convention
Lesson One Booking a Meeting
Section one: Lead In
Section Two: Speak and Act
Section Three: Intensive Reading
Section Four: Read More
Lesson Two: Preparation for International Convention
Section