内容简介
本书是美国最有影响的微观经济学标准教科书,适用于大学经济系和商学院。它紧扣微观经济学的基本理论,密切联系当前的经济环境和企业实际,设计了独具一格的教学框架和内容体系,摒弃了传统教材中过于烦琐的教学推导部分并附有大量案例,十分便于教学。
章节目录
1.The Market Economy
2.Consumer Choice
3.Comparative Statics and Demand
4.Price Changes and Consumer Welfare
5.The Household as Supplier
6.Choice under Uncertainty
7.The Firm and Its Goals
8.Technology and Production
9.Cost
10.The Price-Taking Firm
11.Equilibrium in Competitive Markets
12.General Equilibrium and Welfare Economics
13.Monopoly
14.More on Price-Making Firms
15.Oligopoly and Strategic Behavior
16.Game Theory
17.Asymmetric Information
18.Externalities and Public Goods