内容简介
针对目前国际会展业发展在专业人才上的要求,作者积累了十余年大型国际会展运营管理上的工作经验,完全使用一线的工作材料和案例(大部分的材料来自会展强国--德国。为方便学生阅读和理解,本教材在真实材料的基础上做适当调整,对事件、机构名称和人物姓名做了更改),更加注重实践性,让学生全面掌握国际会展各项运营工作的要点、相关国际商务礼仪、组织各种活动的程序,以及相关文件的编写方法。学习目标与实际工作完全契合,真正达到学有所用,学以致用,让学生在学习期间就基本掌握会展工作的各项技能,从而在就业后大大缩短了从"入门"到"成手"的时间,解决了用人单位普遍反映大学毕业生所学知识"脱离实践"和"眼高手低"的问题。
根据会展工作所涉及的内容,本书共分十章。每章以课文(中英文对照)为学习重点,附有词汇、经典例句分析,让学生了解现代国际会展运营的通用做法,以及国际上的惯用文本、语言表达和相关翻译技巧;课后练习和模拟训练,让学生能身临其境地模拟实际工作,培养组织协调、整合创新的能力;商务文化贴士,让学生充分领会现代商务文化,包括礼仪和处理相关问题的策略,达到活学活用;补充信息,为学生扩大知识面,提高实践能力提供了帮助。全书最后的附录列举了世界知名展览公司、国际展览机构,以及与会展活动息息相关的国际商会组织名录,便于学生从中获取更多最新会展信息,为会展专业学生的就业提供了选择方向。
章节目录
Contents
Project 1 Bidding for International Conference & Exhibition Projects
Learning Targets
Practical Texts
Vocabulary
Example Analysis
Exercise
Simulation Training
Tips of Business Culture
Supplemental Information
Project 2 Agreement Texts
Learning Targets
Practical Texts
Vocabulary
Example analysis
Exercise
Simulation Training
Tips for Business Culture
Supplemental Information
Project 3 Business Negotiation
Learning Targets
Practical Texts
Vocabulary
Example Analysis
Exercise
Simulation Training
Tips of Business Culture
Supplemental Information
Project 4 Media Publicity
Learning Targets
Practical Texts
Vocabulary
Example Analysis
Exercise
Simulation Training
Tips of Business Culture
Supplemental Information
Project 5 Programme
Learning Targets
Practical Texts
Vocabulary
Example Analysis
Exercise
Simulation Training
Tips of Business Culture
Supplemental Information
Project 6 Construction
Learning Targets
Practical Texts
Vocabulary
Example Analysis
Exercise
Simulation Training
Tips of Business Culture
Supplemental Information
Project 7 Gala Dinner
Learning Targets
Practical Texts
Vocabulary
Example Analysis
Exercise
Simulation Training
Tips of Business Culture
Supplemental Information
Project 8 International Business Trip
Learning Targets
Practical Texts
Vocabulary
Example Analysis
Exercise
Simulation Training
Tips of Business Culture
Supplemental Information
Project 9 Intellectual Property Rights
Learning Targets
Practical Texts
Vocabulary
Example Analysis
Exercise
Simulation Training
Tips of Business Culture
Supplemental Information
Project 10 Summary Work
Learning Targets
Practical Texts
Vocabulary
Example Analysis
Exercise
Simulation Training
Tips of Business Culture
Supplemental Information
Appendix
荐 语
该书实践性强,内容丰富,是一部汇聚国际会展知识和培养国际商务人士的好书!
马忠强
原欧盟-中国经理人协会主席
形式新颖、内容精炼、综合创新、会展首创!
邢良忠
(原大连夏季达沃斯协调办公室主任、原大连市副市长、原大连港集团董事长)